Nova Scotia Health

Nova Scotia Health had key objectives with this new website, most importantly making Nova Scotians feel connected to their healthcare. Website visitors should be able to find basic program, service, and contact information within 60 seconds of landing on any page on the site; and the website’s non-program and service-related information should be accessible within two minutes of arriving on the site. Blaze Studios did an amazing job creating this new, highly functioning site that also includes an emergency department wait time tool.

My job was to make it look nice, and to design the site to meet the above-mentioned goals (among others). The brief specified a warm, welcoming tone, with a clean, accessible and professional design. I achieved this by expanding their cool-tone brand colour palette to include warm, soft secondary colours. UI elements feature rounded corners, circles, and illustrated icons for easy recognition. Clearly presenting information was my top priority.