Waterworks

Waterworks is a family-owned and operated pool and spa retailer, installer, and service provider and who has been serving the Greater Moncton Area and regional customers for over thirty years.

Working with Blaze Studios, I was tasked with refreshing the Waterworks brand with the goal of matching their consumer’s perception to their own. The new brand was to feel clean, premium, warm, friendly, and high quality. To leverage their existing brand’s equity, I kept their brand colours. I took inspiration from the old waves in the oval to create a new modern wave icon and paired it with a modern humanist font.  I also designed custom icons to highlight their Eco-Smart products that matched the new logo icon and expanded their brand colour palette.

The newly refreshed brand was rolled out to stationery and brochures designed for residential, commercial, and installation customers. And most recently, I completed the Waterworks newly designed and on-brand website (also done with Blaze Studios).