She Sells Sanctuary Boutique

She Sells Sanctuary is a new boutique store located at the Junction in Toronto. They source and sell unique artisan goods handmade in Nepal and around the globe. All products are socially ethical and child labour free. By supporting these artisan women, they are provided the opportunity to make a living wage and break the cycle of poverty from generation to generation.
For this brand, I created an icon of a woman at the forefront of the design. She is embracing the world to symbolize the care that is put into the craft and selection of the goods from around the globe. She is surrounded by nature and butterflies as a symbol of growth, evolution and freedom. I added textures, organic shapes and edges to enforce the concept of handicraft.